LVMH Reaffirms Confidence in China, Sees Market Poised for Renewed Growth

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton SE has reiterated its long-term commitment to China, signaling continued confidence in the country’s vast consumer market despite a slowdown in global luxury spending. Speaking at the China International Import Expo (CIIE) in Shanghai on Wednesday, a senior company executive said China’s luxury landscape remains one of the most dynamic in the world and is expected to regain momentum as the economy stabilizes.

“We will unswervingly continue to invest in the Chinese market,” said Marc-Antoine Jamet, LVMH Group’s secretary general, in remarks to Caixin and other media outlets. He described China’s luxury consumers as “resilient and adaptable,” adding that the group expects the economy to rebound from its current trough and enter a new stage of sustainable recovery.

LVMH, which owns brands such as Louis Vuitton, Dior, and Bulgari, has continued to expand its retail presence in China even amid slower growth in the broader luxury sector. The company has focused on upgrading store experiences, increasing digital engagement, and investing in cultural initiatives to strengthen brand loyalty among Chinese consumers. Industry observers say that while China’s economic recovery has been uneven, the long-term outlook for high-end retail remains positive as disposable incomes rise and urban consumption patterns evolve.

Executives at LVMH view China not only as a key sales market but also as a hub for innovation and experiential retail. The group has been actively participating in major trade and cultural events, including art exhibitions, design collaborations, and sustainability programs that align with China’s push for green growth and creative industries. Jamet emphasized that the company’s strategy is based on a long-term vision rather than short-term market fluctuations.

“The Chinese market has always demonstrated its ability to recover quickly from global disruptions,” Jamet said, referring to previous downturns that were followed by strong rebounds in consumer confidence. “We believe that the fundamentals of the Chinese economy, innovation, digital transformation, and a growing middle class, remain solid.”

The comments come as global luxury brands face headwinds from slowing demand in key markets such as the U.S. and Europe. Inflation and shifting consumer priorities have dampened spending, prompting many high-end retailers to refocus on Asia, where growth prospects remain comparatively stronger. China, which accounts for roughly one-fifth of global luxury consumption, is seen as central to the industry’s recovery strategy.

Analysts say that while short-term challenges persist, including lower tourist spending and cautious consumer sentiment, LVMH’s continued investment reflects confidence in China’s long-term consumption trends. The company’s focus on localized marketing and personalized customer experiences has helped it maintain brand strength even in a softer market environment.

Jamet’s remarks also highlight a broader theme at this year’s CIIE, where multinational firms reaffirmed their commitment to China amid a shifting global economic landscape. Despite geopolitical uncertainties, many global executives view the Chinese market as too significant to scale back.

For LVMH, the message is clear: China remains central to the group’s growth ambitions. As the economy shows early signs of recovery, the luxury giant is positioning itself to capture renewed demand and deepen its engagement with the world’s largest base of high-end consumers.