Chinese Food Vlogger Banned After Extreme Mukbang Videos Spark Safety Concerns
Viral Fame Built on Shock Value
A Chinese food vlogger who built a massive online following through extreme and unconventional eating videos has been banned from multiple platforms after her content triggered widespread concern. The influencer, known online as chenchenchen vinegar version, rose to prominence by livestreaming herself consuming bizarre food combinations, most notably chewing gum soaked in vinegar. Her shock driven approach quickly attracted attention, helping her amass around seven hundred thousand followers and more than ten million likes across three major social media platforms.
Content That Crossed a Line
The videos that propelled her popularity also became the reason for her downfall. In several livestreams, she showcased menus that many viewers found unsettling or unsafe. Among the most controversial clips were those featuring vinegar soaked chewing gum and fish oil capsules submerged in vinegar. In one widely circulated video, she emptied an entire bottle of fish oil pills into a container, soaked them, and consumed roughly twenty capsules in one sitting.
Growing Alarm Over Health Risks
As her videos spread, so did concern among viewers and health professionals. Many netizens questioned the safety of consuming such large quantities of supplements at once. Health guidelines generally recommend that adults consume no more than three thousand milligrams of fish oil per day. The amount ingested in her video appeared to far exceed that limit, raising fears about potential side effects including digestive issues bleeding risks and long term health damage.
Reports from Viewers Prompt Action
The turning point came when viewers began reporting the videos, arguing that the content could negatively influence children and young audiences. Critics said that presenting extreme consumption as entertainment blurred the line between performance and harmful behavior. Complaints emphasized that younger viewers might imitate what they saw without understanding the health consequences. These reports eventually led platforms to review her content more closely.
Platform Ban and Official Response
According to Chinese media reports, the influencer was banned for violating content guidelines related to public health and social responsibility. Authorities and platforms have increasingly emphasized that creators must avoid promoting dangerous behavior even if it attracts views. While no official statement from the influencer has been released, her accounts across platforms have been taken offline, abruptly ending a fast growing online career.
Mukbang Culture Under Scrutiny
The case has reignited debate around mukbang culture in China. Originally centered on communal eating and food enjoyment, the genre has increasingly drifted toward extremes as creators compete for attention. Overeating bizarre combinations and risky consumption have become common tactics to stand out. Regulators have already cracked down on excessive eating content in recent years, and this incident suggests scrutiny is now extending to food safety and imitation risks.
The Pressure to Go Viral
Many commentators pointed out that the influencer’s choices reflect broader pressures within the creator economy. Algorithms reward novelty and shock, pushing some streamers to escalate their behavior over time. What begins as playful experimentation can evolve into increasingly dangerous stunts as creators chase engagement metrics. This dynamic raises questions about platform responsibility as well as the sustainability of attention driven fame.
Public Reaction Divided
Online reaction to the ban has been mixed. Some users supported the decision, arguing that protecting children and public health should take priority over entertainment. Others felt the punishment was excessive, saying viewers should be responsible for their own choices. Still, a large share of comments focused less on punishment and more on the need for clearer boundaries around what content is appropriate.
A Cautionary Tale for Influencers
The rise and fall of the vinegar soaked chewing gum vlogger highlights the risks of building an audience on extreme behavior. While shock content can deliver rapid growth, it also attracts scrutiny and regulatory risk. As China continues to tighten oversight of online platforms, creators are being reminded that popularity does not outweigh responsibility. For influencers and audiences alike, the episode serves as a reminder that viral fame can disappear as quickly as it arrives.
