Dreame Technology sees global opportunity as robotic vacuum market enters next growth phase
Competition masks long term growth potential
The global market for robotic vacuum cleaners has become increasingly competitive, with price pressure and rapid product cycles pushing at least one United States based player into bankruptcy. Yet industry leaders argue that these challenges do not reflect a saturated market. Instead, they point to significant untapped demand worldwide. According to Meng Jia, president of the robotic vacuum division at Dreame Technology, current adoption levels suggest the category is still far from maturity and is entering a new phase of expansion rather than decline.
Low penetration signals room to expand
Meng highlighted that market penetration for robotic vacuum cleaners remains relatively low across key regions. In China, fewer than 10 percent of households currently own a robotic vacuum, while overseas penetration stands below 20 percent. These figures indicate that the majority of consumers have yet to adopt the technology. For manufacturers like Dreame, this gap represents a sizeable growth opportunity as awareness increases and products become more accessible to a broader audience.
Product experience still evolving
Despite years of innovation, Meng believes robotic vacuum cleaners have not yet fully delivered on their promise. He described the category as still being in its ascent stage, meaning that both performance and user experience continue to improve. Issues such as navigation accuracy, obstacle avoidance, cleaning consistency, and integration with smart home ecosystems are areas where ongoing refinement can unlock greater consumer appeal. As these features improve, hesitant buyers may be more inclined to make the switch from traditional cleaning methods.
Growth outlook remains steady
Looking ahead, Meng expects robotic vacuum sales to grow steadily over the next few years rather than surge unpredictably. This measured expansion reflects a market that is gradually educating consumers while refining technology. Unlike fad driven electronics, robotic vacuums address a practical household need, which supports long term demand. As products become more reliable and easier to use, repeat purchases and upgrades are also likely to contribute to sustained growth.
Lessons from industry shakeouts
The recent bankruptcy of a US based competitor has raised concerns about the sector’s viability, but Meng views this as part of a natural industry shakeout. In fast growing technology markets, weaker players often struggle to balance innovation costs with pricing pressure. Stronger brands with efficient supply chains and clear product strategies are better positioned to survive and expand. For Dreame, maintaining focus on product quality and differentiated features is seen as essential to navigating intense competition.
Global markets drive the next chapter
While China remains an important market, international expansion is expected to play a major role in the industry’s next growth phase. Overseas markets still show relatively low adoption rates, particularly in regions where smart home technology is gaining traction. As incomes rise and lifestyles become more convenience focused, robotic vacuums are increasingly viewed as a practical investment rather than a luxury item.
Innovation beyond basic cleaning
Future growth will also depend on how manufacturers push beyond basic cleaning functions. Enhanced artificial intelligence, improved mapping systems, and better integration with other smart devices are likely to define the next generation of products. By improving how robots adapt to different home environments, companies can expand their appeal to more diverse households.
An industry still finding its ceiling
Meng’s assessment suggests that despite short term turbulence, the robotic vacuum cleaner market has not reached its ceiling. Low penetration rates, evolving user experience, and expanding global demand all point toward continued growth. For companies able to innovate while managing costs, the category remains a promising space within the broader smart home industry.
