‘Soft Landing’ as China and EU Signal Progress in EV Trade Dispute

China and the European Union appear to be edging toward a pragmatic compromise in their long running dispute over Chinese electric vehicles, with both sides signalling progress toward a negotiated solution rather than prolonged confrontation. On Monday, Beijing and Brussels announced what officials described as a milestone, as the EU released new guidance that could pave the way for resolving countervailing tariffs imposed on Chinese EVs in 2024, potentially through a price floor mechanism.
A shift from confrontation to compromise
The latest developments suggest a shift in tone on both sides. After years of investigation, tariffs and political tension, China and the EU are now openly discussing a “soft landing” that would stabilise trade while addressing European concerns about unfair competition.
At the centre of the discussion is a price floor option, under which Chinese EVs sold in Europe would be subject to a minimum price rather than punitive tariffs. This approach would allow European policymakers to claim protection for domestic manufacturers while avoiding a full scale trade war with one of their largest trading partners.
How the dispute began
The dispute escalated in 2024 when the European Union imposed countervailing duties on Chinese electric vehicles following an investigation into state subsidies. European officials argued that Chinese automakers benefited from extensive government support, allowing them to undercut local producers and distort competition in the EU market.
Beijing strongly rejected the findings, warning that the tariffs risked damaging bilateral trade relations and undermining global efforts to accelerate the green transition. Since then, the issue has remained a major friction point in China EU economic relations.
Why a price floor matters
The price floor option represents a middle ground. Instead of blanket tariffs that raise costs unpredictably, a minimum pricing arrangement would set clear thresholds for market access. For Chinese manufacturers, this offers greater certainty and preserves access to Europe, one of the world’s most important EV markets.
For the EU, it addresses political pressure from domestic automakers without triggering retaliatory measures that could harm European exporters operating in China. Such mechanisms have been used in past trade disputes, particularly in sectors where outright bans or high tariffs would prove economically disruptive.
Signals from Brussels and Beijing
On Monday, Brussels released guidance outlining how the tariff framework could be adjusted, while Beijing described the discussions as constructive. Although no final agreement has been announced, the coordinated messaging suggests both sides are invested in de escalation.
The EU’s move also reflects broader concerns about demonstrating openness to negotiation at a time when trade protectionism is rising globally. For China, progress in talks reinforces its narrative that disputes should be resolved through dialogue rather than unilateral action.
Implications for the global EV market
Any resolution between China and the EU would have wide implications for the global electric vehicle industry. Europe is a critical destination for Chinese EV exports, while Chinese manufacturers have become key drivers of global EV affordability and scale.
A negotiated outcome could stabilise supply chains, reduce uncertainty for investors and prevent fragmentation of the global EV market along geopolitical lines. Conversely, prolonged tariffs risk slowing EV adoption in Europe by raising prices and limiting consumer choice.
Pressure from industry and climate goals
Behind the scenes, industry pressure has been mounting on both sides. European consumers have shown strong demand for competitively priced EVs, while European automakers rely heavily on the Chinese market for sales and joint ventures.
At the same time, climate targets add urgency. Both China and the EU have committed to aggressive emissions reduction goals, and prolonged trade conflict in the EV sector runs counter to those ambitions by delaying deployment of clean technologies.
Not a final deal, but a turning point
Despite the positive signals, officials caution that negotiations are ongoing. Details around pricing thresholds, enforcement mechanisms and compliance remain to be resolved. A price floor would need careful calibration to avoid unintended consequences or legal challenges.
Still, the announcement marks a turning point. After years of escalation, both sides appear willing to accept compromise over confrontation, prioritising stability over symbolism.
A test case for future trade disputes
The handling of the EV dispute may also serve as a template for managing future trade tensions in strategic industries. As green technologies become central to economic competition, similar conflicts are likely to emerge.
If China and the EU can successfully engineer a soft landing through negotiation and flexible policy tools, it could demonstrate that even in an era of geopolitical strain, pragmatic economic solutions remain possible.

