Nike struggles in China as execution gaps and local competition reshape market dynamics

Nike struggles in China as execution gaps and local competition reshape market dynamics

  • March 30, 2026

US sportswear giant Nike is facing mounting challenges in China, its second largest market outside North America, as declining sales and operational missteps expose deeper execution issues. The company has recorded multiple consecutive quarters of decline in the region, highlighting difficulties in adapting

China’s Retail Sales Growth Slows Despite Record-Length Singles’ Day Shopping Campaigns

China’s Retail Sales Growth Slows Despite Record-Length Singles’ Day Shopping Campaigns

  • November 14, 2025

China’s retail sector showed weaker-than-expected growth this year despite the country’s e-commerce giants rolling out their longest Singles’ Day promotions to date, pointing to cautious consumer sentiment and uneven recovery momentum in the world’s second-largest economy. This year’s Singles’ Day, traditionally a 24-hour