中国快讯 (China Crunch) 为中国读者提供及时的加密新闻、市场洞察和监管动态。
Food Delivery Campaign Turns to Star Power and Viral Creativity
A major Chinese food delivery platform has turned to celebrity influence and internet creativity to refresh its brand image, naming Jay Chou as its new brand ambassador. The campaign quickly gained traction, not only because of Chou’s enduring popularity, but also due to