Anta Sets Its Sights on Nike and Adidas With Strategic Puma Stake

China’s largest sportswear company is accelerating its global ambitions after acquiring a significant stake in a European rival, a move that signals a direct challenge to industry leaders Nike and Adidas. Anta Sports has emerged as a serious international contender following its agreement

Anta Moves Into Puma With Strategic Stake Deal

Shares in Germany’s Puma jumped sharply after China’s Anta Sports Products agreed to acquire a major minority stake in the European sportswear brand, marking one of the most significant outbound consumer sector investments by a Chinese company in recent years. Anta said it